During my time at goop, I led the development of a microsite for good.clean.goop in partnership with Target, designed to build brand awareness and educate consumers about the product line. The site was non-shoppable, serving as a hub for product information, brand storytelling, and directing customers to Target and Amazon for purchases. I oversaw the UX strategy with our lead UX designer, managed the end-to-end project execution, and coordinated with key stakeholders to gather assets and copy. With a tight turnaround, I built the site from scratch on WordPress, ensuring a seamless and engaging experience within the project’s time constraints. This initiative successfully positioned good.clean.goop in the market while strengthening its retail partnerships.